How to become a Brand Ambassador
In this case study, learn how one blogger reached out to a brand to become a Brand Ambassador. In the world of online business, a “brand ambassador” is also often known as a: Social Media Brand Ambassador.
I’d love to introduce you to Jordan from from JordansEasyEntertaining. [pictured below]. She just recently completed my course The 9 Essential Steps to ROCK Sponsored Posts and has a wonderful blogging success story to share.
How to become a Social Media Brand Ambassador
Jordan and I met at a blog conference and wound up having dinner together at a nearby mall food court. Jordan shared her frustrations with me while we enjoyed our meals.
Jordan was applying for sponsored opportunities but wasn’t always getting accepted. I shared some ideas with Jordan and I encouraged her to take my course The 9 Essential Steps to ROCK Sponsored Posts.
One Online Influencer’s Struggle
Now that Jordan has completed my course she describes her biggest challenge.
“My biggest struggle with getting sponsored work, was I didn’t really know how to pitch. I felt like I was throwing spaghetti against the wall to see what would stick. I never did research before pitching. After taking the course, I realized how many opportunities I had missed on out on because of this.
I had also never done a SWOT analysis on myself. I wasn’t realizing my strengths and ignoring my weaknesses. I’m good at photography but not so much with following up with comments.”
Ah yes, research.
Deep down ya’ll, I’m a nerd. I love to research. I love the process of discovery. Research is Step 1 in the 9 Essential Steps.
Becoming a Social Media Brand Ambassador
In one of our class discussions we talked about the ways Jordan could take her love of home entertaining and creating recipes to reach out to brands. Jordan put what we discussed in class –> into action –> and landed a Brand Ambassadorship with one of her dream brands, Hamilton Beach. Jordan creates sponsored content for the brand and provides social media promotion.
Jordan Shares What She’s Learned
“Through this course I learned how to be more valuable to brands with my sponsored posts. My story telling has become more engaging and I’m trying to give the brands more than they’ve asked for.
As for my brand ambassadorship, I reached out to the brand and I heard back within 2 days.
I know this course will help me in the future because I’m not afraid to go after working with my dream brands. I know I have something of value to offer to them.”
The Course that Transformed her Business
Jordan is over the moon excited about how The 9 Essential Steps to ROCK Sponsored Posts has helped her in her online business.
“I have a totally new approach for applying for sponsored posts and for writing them. The last sponsored post that I wrote was so loved by the brand that they paid to have it advertised on Facebook. That gave me a huge boost in traffic and set me up to look really good for future applications.
I had been working with only one Influencer Network before the class, and now I belong to 10. I know how to connect with the right PR people at the companies I want to work directly with and the best way to present myself to them.”
I am incredibly proud of Jordan and all that she has accomplished. She rebranded her blog and refined her messaging through this course, and I can’t wait to see what marvelous sponsored work she produces in the future. Here’s a snapshot of her “hero” image for her brand ambassadorship – click on the image to read the full post. BTW – we cover photography tips in the course.
Make a Connection
You Need a Strategy
Developing a strategy for working with brands and small businesses is vital to a content marketer. If you’re an online influencer, it is possible to earn an income from your online business efforts if you align yourself with brands and small businesses that offer helpful solutions to your audience for their everyday challenges.
Hi, I’m Monica. I have an MBA in International Business, five years of online blogging experience, and over two years of running a profitable online business at HappyandBlessedHome.com. I love working with brands and small businesses, and I also enjoy sharing my insights with my blogging friends. My goal is simple: to help you monetize your influence.
Register for “9 Essential Steps”
I struggled for two years before I figured out how to make an income with my blog. I am incredibly passionate about helping other bloggers get to an income making level much quicker. Jordan is one example, but all of my students have experienced success stories like Jordan’s in less than 90 days.
Sign up for my course, “9 Essential Steps to ROCK Sponsored Posts” and keep sponsors coming back for more. In this completely comprehensive course I share every tool I use – plugins, spreadsheets, apps, lighting and camera equipment, research strategies, pitch e-mails, and negotiation tactics for working with brands and influencer networks.
Special Thanks to Jordan for her willingness to share her success story with MonicaPruett.com readers. The entire community wishes Jordan much continued success.
Other articles in the Blogging Success Stories Series
- How to become a Social Media Brand Ambassador or Brand Ambassador
- How to Turn a Product Review into a Sponsored Post
- How to Work with Small Businesses to create Sponsored Posts
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Author: Monica Pruett, MBA, MonicaPruett.com
Other articles of interest on MonicaPruett.com:
- Blogging Success Stories
- FREE Tips for Online Influencers
- Influencer Marketing Resources
- Online Business Essentials
- Starting a Blog